Bring your marketing analytics together, understand what changed, measure what matters, and make better decisions, all in one place.
Understand each platform.
Review each connected marketing channel in its own dedicated view. See the metrics that matter for that platform, understand individual performance, and drill into the details whenever you need to know exactly what is happening on a specific channel.
See your marketing as one.
Bring your connected marketing platforms into a single combined view. Understand overall performance across channels, see the bigger picture, and move beyond isolated platform numbers when you want to understand how your marketing is performing as a whole.
Measure entire campaigns, not just posts.
Combine up to three posts or videos from the same platform into one aggregated performance view. Review related content together, understand how it performed as a group, and make decisions based on the combined result rather than isolated posts.
Understand your channel and videos.
Track channel growth, views, watch time, reach, engagement, and individual video performance from one dashboard. See which videos are driving results and how your channel is changing over time, without having to dig through separate reports.
Connect traffic with search performance.
See how people find and use your website by bringing Google Analytics 4 and Google Search Console data together. Track traffic, engagement, clicks, impressions, and search performance in one place instead of switching between two different dashboards.
Understand what is working on Facebook.
Track page reach, engagement, audience growth, and individual post performance from one clear view. See how your Facebook content performs over time and identify the posts that are actually driving engagement with your audience.
See what drives your Instagram performance.
Track account reach, engagement, follower growth, and individual post performance from your Instagram Business or Creator account. Understand which content gets attention and how your account is growing without leaving Alocta to check separate reports.
Understand your ad performance without the dashboard overload.
Go from your Google Ads account to individual campaigns, ad groups, and ads in a clear drill-down view. See spend, impressions, clicks, conversions, and other key metrics at each level, making it easier to find what is actually driving your results.
See the YouTube advertising performance that matters.
Alocta focuses your advertising view on campaigns serving through YouTube across Video, Demand Gen, and Display. Drill down from account to campaign, ad group, and individual ad to understand spend, impressions, views, clicks, and conversions in one clear view.
See your marketing as one.
Bring your connected platforms into a single combined view instead of reviewing each dashboard separately. Understand overall marketing performance across channels while still keeping the platform-level insights you need when you want to investigate further.
Measure related content together.
Combine up to three posts or videos from the same platform into one aggregated performance view. Instead of judging every piece of content separately, see how related content performs together and get a clearer picture of campaign-level results.
Understand what changed.
Claro compares your recent marketing performance with the previous period and turns important changes into clear, plain-English takeaways. See what improved, what needs attention, and the numbers behind each insight without manually comparing metrics or calculating percentage changes yourself.
Ask and understand.
Ask Claro anything about your marketing performance and get a straight answer based on your analytics data and business/creator profile. No digging through dashboards, no manual comparisons, just clear understanding of your marketing performance, when you need it.
Understand the numbers.
Review all your connected platforms, campaigns, posts, videos, and ads at the level of detail you need. Start with the bigger picture or drill into individual performance to see exactly what is happening across your marketing.
Put performance into context.
Bring platforms together with Merge Platform, or combine related posts and ads with Merge Post and Merge Ads. Compare performance across connected activity to understand the bigger picture instead of judging every channel, post, or ad on its own.
Know what changed.
Claro's Full Take turns important performance changes into clear takeaways. Instead of manually comparing periods and calculating percentage changes, quickly see what improved, what declined, and where your attention may be needed, while Ask Claro answers whatever you want to know next.
Know what to do next.
Use what you have learned to focus your attention where it matters most. Identify what is working, what needs investigation, and what you should improve, test, or keep doing next.
Alocta is built around a simple belief: marketing analytics should help you understand what is happening, what changed, and where to focus next, without juggling dashboards and manual calculations.
Less Switching
Bring your marketing analytics together in one place, so you spend less time moving between dashboards and more time understanding your marketing.
More Context
Review individual platforms, see your marketing as one, measure related activity together, and compare performance over time. More context turns separate metrics into a clearer story.
Clearer Decisions
Know what changed, understand where it happened, and focus your attention where it matters instead of spending your time piecing together reports.